Study On Core Competitive Ability Of CCTV Documentary Channel

If you want to understand the development history of the Chinese documentary,it can date back to Dingjun Mountain for Tan Xinpei at FengTai photography studio,which is the first film documentary made by our Chinese in the Chinese history. ThenThe Shanghai War, The Scenic Spots of Yangtze River, and The History of theNorthern Expedition War appeared. With the development of society and progress ofcamera technology, the development of documentaries appear thriving signs, and a lotof good work emerged.But Chinese professional TV channel playing exclusively documentaries hasbeen in a State of absence. Documentary just sporadically broadcast in sometelevision columns, and it does not form a certain scale, and has a relatively weakimpact. Professional recording channels only limited in few local channels, namelyShanghai documentary channel, China education television documentary channeldocumentary channel, Chongqing, Hunan Golden Eagle science and educationchannel and Liaoning and North channel. But as the international market competitionincreasingly continues, the construction of channel specialization speeds up, as wellas a series of domestic development of the cultural industry policies issue, CCTVdocumentary Channel appeared, which is a professional bilingual channelbroadcasting both at home and abroad. It is beneficial to China’s ability to strengtheninternational communication, breaks the monopoly of the Western media andpromotes Chinese culture to the world, letting the world know a real China.Faced with the powerful advantage of recording channels abroad, whatadvantages do CCTV documentary channel have? And how will it stand in this fiercecompetition? Summarizing many academic achievements, this thesis focuses on theseproblems with limited knowledge, using related knowledge including journalism,communication, advertising, cultural studies and so on. The thesis will analysis it bymethod of case analysis, comparative analysis, summary analysis and demonstrationstudy methods, striving to have a general grasp of CCTV recording channel. And itanalysis development mode of CCTV documentary channel from various aspects.Using theories and methods above, the thesis focuses on analysing the core competence of the CCTV documentary channels, and further elaborates theconnotation of the channel’s core competence by the analysis of core resources andcore competencies. On the basis of the analysis, the thesis proposes a number ofstrategies to dealing with the issues, in order that CCTV documentary channels willexplore, create and nurture real core competence.