| In the recent years, journalism for the people's livelihood has become a hot discussed topic in our country, and then each television channel has promoted their own news programs for the people's livelihood which focused on the livelihood of the people. When it started, the main competition battlefield is in the evening time from 18: 00 to 21: 00.Along with the competition becoming more strongly between these news programs in this tradition prime time, as well as the challenge from other superior programs such as soap operas, synthesis skill programs, more and more news programs have moved to the time after 21:00 in the recent years. And they have tried to make a new prime time. We should say, the news programs have formed a larger scale in the time after 21: 00. In the evening the operation of news for the people's livelihood has also changed gradually from initial primitive style to careful and intensive cultivation. But, since its birth of journalism for the people's livelihood, this word Minsheng News is really not a rigorous proposition. It causes many disputes in the business field and the academic world, and from this creates the loss of social responsibility in the operation process and so on. The evening news is insufficient in many aspects. In this article I tries to inquire into the ways how the evening news does profit from the public news and forms its news idea, abandons the undesirable tendency, and promotes its own vitality, and subsequently forms a new brand image through the analysis to the developing process of journalism for the people's livelihood, and the TV characteristics of evening. |
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