On Media-sport From The Critical Perspective Of Consumer Culture

With the development of communication method and technology in the 20^th century, mass media began to interfere with the progress of modern sports. Meanwhile, it also changed people's way of knowing sports. As the complication and tremendousness of the society make people difficult to know the world just with their sense organs, so they turn to mass media for more information. Then media-sports, a pseudo environment of sports, has become the major source for people to know the sport.Just like the product in pipeline, media-sports is produced with a set of strict procedure, including releasing huge information, fabricating hot topics and creating sport stars. Behind the procedure is the consume culture, which is characterized by creating and stimulating people's wants.Such ultra-realistic, commercial media-sports does not only affect our way of getting true sport information, but also dissimilates the spirit of sports as well as separates audience from real sports game. The visual arts created by the mass media leads to many "weak sports fans" in today's sports life. All these warn us to guide the mass media make true and effective covering on the 2008 Beijing Olympic Games with open information channel.