On The Sports "Pseudo-environment" Constructed By The Mass Media

The word "Pseudo-environment" was advanced in the work Public Opinion written by the famous American Walter Lippmann in 1922.It has gradually become an essential term of journalism and communication,which is closely connected with our life.Meanwhile,the mass media has in every aspect pentrated into the society,therefore,we live in the media formed by the mass media,which is called "Pseudo-environment" by hippmann.The modern sports and the mass communication have formed the strong message space.Media sports Constructed "Pseudo-environment" by system sign such as characters,image and audio.In this thesis,we call it "Pseudo-environment" of sports.By the viewpoint of "Pseudo-environment",the media demonstrated "the reality" is only relatively real.They possibly extremely approach the realistic environment,but is not "the copy" or "duplicate writes" to the realistic environment.Such ultra-realistic,commercial media sports does affected our way of getting true sports information.The "Pseudo-environment" of Sports is shown in several the following aspect.There is "Stereotypes" of feminine sports image in Mass communication.There is Yellow Press in sports media." News Planned" has prevailed in the sports news.The media and enterprises began to maliciously scheme,which lead to a large number of'fake affairs.This affairs cause our "Pseudo-environment" of sports to be falsified,thus estranged and even deviated form the acturlenvironment.Moreover the globalization tendency also has the profound influence to the "Pseudo-environment" of sports.Since 1990s,sports media starts to appear the entertainment tendency in our country.Comsumerism followed the globalization and began to spread in China.Just like the product in pipeline,media sports is produced with a set of strict procedure.Behind the procedure is the consume culture,which is characterized by creating and stimulating people'wants.The first part of this paper is introduction.The second part mainly analyzes the character of the "Pseudo-environment"of sports.The third part is to discuss causes for the"Pseudo-environment"of sports.The fourth part and the fifth part puts forward the phenomenon of the unbalance of sports media ecology.The sixth part is to discuss the adjustments of sports media ecology.