Reserch On University Sports Cultur Disseminate Of Kunming City Based On New Media Era

Stepping into the New Media age entails both opportunity and challenge in the university sports culture spreading area.So the topic of how to spread university sports culture by using new media tools is worth studying.For now the traditional media is hard to meet the requirement of sports culture spreading,especially for the new generation of undergraduates who are more willing to accept an easier way with stronger interaction,which stands a higher request for the culture disseminators.The effectiveness of new media has been further recognized by the public.So introducing the new media into university campus combining with sports culture will lay a better chance for both students and teachers to experience the charm of sports culture,which could promote the spreading of university sports culture.In this paper we set the university sports culture spreading in Kunming Chenggong University City as our object of study.Research methods include literature,questionnaire investigation,logical analysis and mathematical statistics.An intensive study of survey data had been conducted.In this paper the concepts of new media and university sports culture are well defined along with their structure,feature and function.After studying of status of university sports culture and its spreading way,I described existing problems and then came up with specific solutions.In my study I analyzed the propagating source,transmission and content as well as the degree of attention and satisfaction between the traditional and new media,which could provide theoretical foundation for the Kunming university sports culture spreading study.The connotations of university sports culture are very rich,which roughly include spiritual culture,system culture and material culture.Applying new media will exert great influence on university sports culture spreading.