A Study On The Situation And Prescription Of Utilizing Information In Poor Areas

China has 70% of the population in rural areas, agriculture, rural areas and farmers is a fundamental issue of the whole modernization drive. "Three rural" issue has aroused great attention Party and the entire people. Fifth Plenary Session of the 16th CPC Central Committee put forward a new socialist countryside. One very important aspect of which is to accelerate the development of cultural and educational undertakings in rural areas. promoting spiritual civilization construction in rural areas and the building of a harmonious society. Accelerate the flow of information in a region largely changed the outlook.China has exerted great efforts in the reform of the media in recent decades. The mainstream media is the development of the media market. The problem is that in the tide of the media market, China's impoverished rural information go to the "desertification."Based on the newly opened Lingtai County, Gansu Province, a sample survey conducted by the township. mainly in poor rural areas to use the mass media to understand the existence of those problems and how to solve these problems. Rural residents receive information on the situation is very unsatisfactory, mainly due to the information received by the material conditions of the restrictions on the one hand; dissemination of the contents of the other mass media is not suitable for rural audiences. Due to poverty and economic underdevelopment in rural areas, relatively closed system for disseminating information.To solve these problems, it is not enough to rely solely on market. we must strengthen the construction of rural infrastructure, to enable rural residents to have access to information. The mass media, but also the rural areas close to reality, and the dissemination of the information needed by rural residents.