Analysis Of Decision In Crisis Communication

In the past 20 years, Crisis communication had been popular in the research area. However, most of the results focused on the principles of "How-to-do-it" while the research not only ignored the differences between every crisis event but also didn't tell us "why-to-do-it". As a result, some people would find that the effect of crisis communication wasn't always right and obvious.In order to enhance the practice effect of crisis communication and improve the ability of domestic organizations when dealing with the crisis, this paper will focus its study on the decision methods of crisis communication, which is mainly about how to analyze the crisis situation, the construction of crisis communication system with associated factors, and the analysis of relations between crisis situation and response. The study will be based on the mode of 'crisis situation-response' of Coombs W.T (1995) and executed by theories learning and cases studying.The attribution for the theory-study is that this paper first brings in related theories of decision and ethic, which supplies a gap of the traditional principle study of crisis communication. And also defines the concept of "crisis situation" and its influencing factors in detail. On the other hand, it's also useful for the practice of organizations in China.