The Communicate And Control Strategy Of The Government Crisis PR

On the era that accident happen again and again, government department should prevent and face accident constantly, the study on government crisis PR had has urgency.What are the characters of government crisis PR, what is control strategy, how to analyse and guide the control strategy of the government crisis PR with the theory? This text centres on these questions firmly, use the knowledge of communication and public relationship, combine the characteristic of Government Public Relations, refine and the spread characteristic of the government crisis PR, summarize the spread tactics of the government crisis management.The paper try to make analysis for the government crisis PR of domestic and overseas, then put forward some relative concepts of government crisis management according to the existing analys is of crisis management disposal and control steps, marking the crisis management off prophase crisis warning, metaphase crisis dispose and anaphase crisis modulation , and make analysis for the relation of the three stages. After that, the paper takes apart the three stages of crisis communication control, then sums up the control factors and communication control method of each stage. In the last, the paper analysis the communication control strategy of government crisis PR by the nonlinear thinking way, through using system theory and organization ecology theory, then points out the viewpoint that "crisis can create chances and achieve flourish", and sets up a suit of mobile changing model of government crisis management and flourishing.