The Research For The Principal-agent Problem And The Countermeasure To Manage In Journalism In The Society Transforms Period In China

According to the present development of the news media in China, this text tries to analyze the principal-agent problem occurred nowadays in Journalism, by which of the factor of the change to the economic system, understanding of the private utility, the traditional habits, the social customs and the mentality of the journalistic governors etc. Actually, this problem is an issue relating to the media credibility. This paper will be divided into three chapters to research on it. The detail arrangement is as following:Chapter 1 will mainly introduce the change of the Chinese views about the wealth in history and expound what the press does currently in the market. It will focus on the present performance of "caring the benefit and neglecting the righteousness" made by the journalists in the news media and the news management system.Chapter 2 will respectively analyze the reasons that produced the principal-agent problem in the news media from the thought level, the system level, the mental level and the social level. Thus, it refers to a public regulation for the behavior: The advantages and disadvantages in the balance is always the choice that controls a personal behavior, but this kind of way of the choice is enslaved to the degree of restriction in the society. It consequently refers to an assertion: The government should constitute a perfect check and supervision mechanism only on the basis of paying attention to the reasonable personal demands if the state wants to make the pattern of the credible behavior become normal in the society.Chapter 3 will put forward "the four positions" for the countermeasure to manage. That is saying: The media governor's mindset should put in the "right position", giving up the idea of the "official standard" and setting up the view of the value for serving the people. The government's conduct should go back to the place that it should be in. The government should regulate the media from the Macro-aspect and work hard to become a "intelligent government" and a "humanized government". The media law system should arrive at the proper place in order to raise the sensibility for prize and punishment in the market by establishing the credit mechanism for evaluation in individual. The education in thought should make up the insufficiency so as to improve...