Explore And Prospect The Construction Of Inner Mongolia Chinese Satellite Chanel Brand Competence

The TV medium develops till today, experiencing the stage of the chanel is a king","the contents is a king", facing to come the ages of the brand is a king", this is a history track of the TV medium development, also is a result of audience highest need.But a TV medium only depends on the development of the brand, that is not enough.Construct brand competence can keep on long development of the brand programme.This thesis thinks constructiong of Inner Mongolia Chinese satellite chanel is a kind of realistic inevitability and explores the process of construction of brand competence. Form Inner Mongolia Chinese satellite chanel cooperated with shanghai camera invest company in 2004 ,form the brand column《the home town of the deep blue》to idea of fashion proposed, Inner Mongolia Chinese satellite chanel succeed.That is the essential premise of construct brand competence is bulids the brand, only establishing the successful brand, then can strengthen the brand competence .The brand competence is a kind of whole power,is depend a medium long-term of, system of engineering, is a kind of structure factor.It mainly includes four factors, Inner Mongolia Chinese satellite chanel constructed brand competence by advanced operation idea, effective system guarantee,internal reform,excellent leadership and television person. Giving full play of brand competence , Inner Mongolia Chinese satellite chanel shoud perfect production mechanism,industry value chain of media and strengthen cooperating with camera, at the time of valuing the talented person develop and introduction, excavate national cultural content strongly.