Research On Internet Strategy Of Marketing To TV Media

In the past five years, the rise of video demands has given the high-speed rise to online video websites. Meanwhile, the marketing value of traditional TV media also picks up. With the higher price of TV advertisements, the enterprise grows repeatedly.In that social background, the thesis takes the traditional TV media as the research object started with the concept “Internet”, aiming at its great influence on the society and status, using the new relationship between TV and Internet beings as an entry point to discuss the new strategy of Marketing on the traditional TV media in the Internet background.This paper is divided into six chapters. In chapter two, the article emphasizes the basic fact that the “Internet” is a universal exist in society. After the analysis of TV marketing status from three parts: Audience sectionalization, audience’ awakening of advertisements, advertising transformation to the net, which hold out that the traditional TV media have to transform and innovate its identity to the subject of demands in market. It is inevitable, just as other kinds of media from books to music are increasingly delivered over the Internet. Based on the big data and cloud computing, chapter three is an introduction of TV media Internet strategy in marketing, content, channel and terminal. It is also an important break through Digital Marketing via Internet thinking and Internet platforms. In that case, TV media have to restart brand positing and set up a new develop mood. The forth part of thesis discusses four typical TV brands to show that the original industry boundary has been broken, comprehensive cross-border links and new harmony ecological media system gradually come to be the trend of times.Obviously, TV is also one of the most influential media. In additions to traditional enterprises; Internet companies also join advertising to television. As a result, an innovation of marketing mode- "TV plus Internet” appears. The fifth chapter points using big data and Internet technology as the core competitiveness of TV media is becoming a new method and path. For example, TV to Online mood and Experience Marketing, which are summarized in that chapter. They are also worth the focus of the Media industry and academia. In the end, the paper combines with the above to outlook the future about TV media and media players. Especially media players’ marketing consciousness and Internet thinking will be significant in the future.