Research On The Brand Promotion Of Traditional Media Enterprises In The Mobile Internet Era

CL media group,as a local traditional paper media,has been established for more than 60 years.Under the background of mobile Internet era,CL media group is faced external pressures such as technological innovation,diversification of media channels and competition among media in the context of the mobile Internet era,which further led to the loss of traditional audiences,the destruction of the original business model,and profitability.The decline has been suppressed and market influence has been suppressed.Therefore,we must actively find a way out and a breakthrough,and actively explore the path of transformation and development.Therefore,how to create a unique and competitive media brand,improve brand promotion efficiency and increase user loyalty to the company has become a problem that the enterprise can solve through breakthrough,integration development and innovation development.According to the idea of "discovering problems,analyzing problems,and solving problems",in the era of mobile Internet,the author takes CL Media Group as the research object,analyzes its development history and brand promotion status,and uses SWOT analysis method to mine CL Media Group promotes problems and analyzes specific causes,analyze the opportunities and challenges brought by the mobile Internet to the brand promotion of CL Media Group.This paper uses the survey questionnaire to investigate the user's recognition of CL media brand promotion,analyze the existing problems,obtain user's suggestions for group construction,and on this basis,put forward the overall idea of constructing CL media group brand promotion system,and then put forward specific strategies from the aspects of strengthening analysis of user groups,effectively integrating internal and external resources,transforming integrated operation models,enhancing internal branding,highlighting core content,continuously innovating marketing models,and exploring cross-border win-win development,in order to achieve the sustainable development of CL Media Group.