Is Shanghai News Paper Industry Has Huge Market Space

The text is a research on whether current Shanghai's News Paper Industry has huge market space. And the text's topic background is the opinion of recent years' domestic media's investment wave and domestic media business and academic circle of "Shanghai's news paper industry is relatively backward and has huge room for development". So the researcher holds careful and skeptical attitude towards such argument.The research has chosen three typical papers, comprehensive urban papers, financial paper and living service journals, to make content analysis. The research has offered all-rounded and detailed information for enterprises that plan to invest in Shanghai news paper industry to know the general situation of Shanghai Paper Market and offered information of their rivals' situation in the Shanghai Paper Market. According to the author's view, before the study, there's no detailed analysis of the several major news papers, therefore, the study has fill out the blank in the academic field.The text has made questionnaire survey of Shanghai citizens' paper consumption behavior and studied demonstration and deeply research into Shanghai citizens' information consumption demand, attitude and custom, etc, not only enjoying high academic value but also offering reference to various media in Shanghai in terms of practical operation.Generally speaking, the study offers operational plan for content improvement...