Analysis Of Difital Publications Market Pricing Strategy Based On Game Theory

With the development of digital technology and the acceleration of the Internet revolution,the publishing market has also undergone tremendous changes.The traditional paper publishing industry has been impacted by the digitalization of resources,and the society has become more and more dependent on the digital publishing market.Compared with Western countries,the development time of the digital publishing market in China is relatively short,the systems in all aspects are not mature enough,and the evil in the market.Sexual price warfare,uneven quality of products,frequent piracy and other issues are still widespread;therefore,from the perspective of market economy,this paper introduces the game theory method,establishes the expected effect model of the game subject,and through the dynamic game model under complete information,analyses the pricing game strategies among several more important players in the digital publishing market.This paper analyses the causes of the pricing disorder in the current digital publishing market,and puts forward a series of countermeasures and suggestions for the main problems and phenomena in the current digital publishing market.The first chapter is the introduction,which mainly introduces the research background,significance,research status at home and abroad,as well as the research methods,contents and innovations.Chinese styleThe second chapter is an overview of the theoretical basis,including the relevant concepts and characteristics of the digital publishing market,the related concepts and classifications of game theory,laying a good theoretical foundation for the following research.The third chapter is the game subject analysis of pricing in digital publishing market.Through literature,Internet e-book market and other data sources,this paper expounds the pricing problem of China's digital publishing market,and through the corresponding market subjects as an example,it analyses and combs the income and cost of relevant game subjects.Chapter four is the game analysis of pricing expectation of the main body in the digital publishing market.The game theory model based on the expectation of the main players in the digital publishing market is constructed.and the dynamic game model under uncomplete information is used to analyze the main players through a dynamic game and infinite repeated game,thus simulating the pricing strategies that the two players will choose in the current digital publishing market.The fifth chapter is the result analysis of the game,the analysis and interpretation of the game results,and infer the possible problems and consequences under such game results,and put forward the optimal pricing strategy accordingly.The sixth chapter is a summary and outlook.The summary part is the analysis and interpretation of the game results,and the crux of the pricing problems in the current digital publishing market is analyzed.At the same time,the possible problems and consequences under such game results are deduced.The countermeasure part is to achieve cooperative pricing for the main bodies of the current digital publishing market in order to achieve game equilibrium and promote the benign development of the market.A series of feasible suggestions are put forward.Finally,the deficiencies in current research and possible directions for further research are put forward.