Research On The Development Process And Trends Of Chinese Enterprise Publications

Although enterprise publication has a very long history in our country, it is rarely known to the public for self-publishing in the enterprise and small circulation. After1949, with the dramatic development of our economy, enterprise publication becomes more and more important to those companies, and its circulation was much bigger than before as well. So the government reinforced the management about it and the study of it began to strengthen. Since1990s, enterprise publications played a more important role in aspects of cultivating companies’culture and building corporate image and it became fashionable for companies to publish enterprise publications.And yet for all that, there is a big problem about the study of enterprise publications, which is the lack of a systematic way. This leads to a confusion of the history of enterprise publications, and people’s understanding about it is far from comprehensive. So it is crucial and helpful to review the whole history of it and clarify its statement in different periods.Based on those problems existed in the study of enterprise publications, I decided to write the article. And this article studied the development statements of enterprise publications in chronological order, which includes the development situations before1949, the situations from1949to1996, the situations at the present stage and the influence of network. Because it’s lack about the development situations of enterprise publications before1949in previous studies, so I make more efforts on this aspect than other articles before. In addition, I also introduced the situations of the custom publishing of western countries, which is similar to enterprise publication and can make a beneficial guidance to our enterprise publications.