A Study On The Development Of The Market Of Children's Book AR Of JC Publishing House

With the development of AR technology in China,the publishing industry has entered the development and application of AR children's books market.The development of AR children's books is still in an emerging development stage in my country,and its application prospects are broad.However,at present,AR children's books have a small market share,and domestic AR children's books are mostly imported from abroad,and they need to pay for technical costs.In terms of AR technology,they need to be finished with our children's books,which increases the production cost.Question,the paper takes AR children's books of JC Press as the research object to study it,and puts forward market development strategies.JC Publishing House is a large-scale Children's publishing company which was established earlier in China and has a wide range of publishing fields.In recent years,it has also begun to develop AR children's publications.This paper selects the market application development of the company's AR Children's publications as the research object,through consulting a large number of literature,establish the theoretical basis of the research on the development of AR technology market.Through reading research on a certain amount of AR children's books,the characteristics and existing problems of the current AR children's reading products in circulation are understood.Through the interview and Research with the publication consumer,the publisher as well as the AR technical personnel,the objective comprehensive understanding AR technology applies in the children's publication market factor.With the help of diamond model,this paper analyzes the market prospect of AR Technology in children's publications from the aspects of production factors,enterprise strategy,etc.,from the perspective of profit analysis of AR technology in children's publications in the market prospects.In view of the current business development of AR Children's publications of JC Publishing House,it is found that the company's productplanning is not scientific and the reading content is relatively old There are four problems,such as high technical requirements,HIGH COST OF R & D,publishers' reluctance to invest,improper selection of AR scenes,low utilization rate,poor readers' feeling,single marketing channel and inadequate marketing promotion of AR children's products.In view of the above problems,corresponding solutions are put forward to improve the product quality by innovating the product form and customizing the product content according to the customer's requirements,reduce the cost of selling;increase customer satisfaction by expanding the development and selection of AR scenarios to enhance customer experience;and increase marketing efforts,improve the business concept and strategy to promote the rapid development of the industry,expand the investment attraction,be good at actively using the relevant support policy to vigorously develop AR children's publications.