"China Newsweek" Development Strategy In The Indian Market

From the geographical advantages, Yunnan province bordering with a number of countries in South Asia, occupies a very important position in the economic and trade and personnel exchanges between China and South Asia. The research of "China News Weekly" South Asia Edition, as the political class English magazine China first entered the India and South Asia media market, jointly sponsored by the Information Office of the Yunnan provincial government and the Yunnan branch of China News Agency, was officially inaugurated in2010October. Through continuous exploration and innovation, publications in the mainstream society of India part of the reader has aroused wide concern.India has a highly developed media industry,China News Weekly is highly reputed and comes among the top three in China’s market for publications on current affair and news.According to the publication for special location South issue, the North American version, the Japanese version of analog magazine overseas edition, by summing up the publication of the operating conditions and the actual investigation in India and India each industry development present situation, try to find a suitable for publication in India issue and operation method in which the change of publication, existing production in China through the flight, transported to the India local mode.Drawing upon Michael Porter’s model of competition (PMC), this paper examines the international operation and cross-cultural communication of enterprises while exploring the insights from and inapplicability of the theory. Method summary method, interdisciplinary research method, observation method, using the experience of the paper, from China and India country differences, differences, differences in social news control of multiple perspectives, further analysis of the magazine in the face of the India market and audience. Through the research, this paper finally chose the more suitable difference expansion of India market strategy and focus strategy, the two strategy is also planning a path relative to clear for publication market development in India.