The Research Of "Golden Week" TV Programs

The TV program on the "golden week" is an unique kind of phenomenon in China , it is based on the three weeklong holidays of Spring Festival, Labor day and National day. In the three weeklong holidays, most people choose watching TV as their main way of entertainment. The amount of audience is bigger than other time. So, it is the best time for TV station to show their ability of attracting audience in" Golden week"The "golden week" TV program is made up of the special program and special scheduling. The special program is the core of "golden week" TV program. In the beginning, only the entertainment TV program is made special edition in "golden week", as the developing of practice, news program, sport program and so on are made special edition as well.Special program has much difference with the common program both in the content and form. Taking on with another, special program has the characteristic of series, suitable for all the family and so on.The special scheduling are recognized in the recent year. Because of the special habit on watching TV, the scheduling should also be adjusted according to the special way of watching on golden week. As a pioneer, the CCTV-2 has tried out a lot to explored the best way of special scheduling.The "golden week" TV program means a lot for TV industry, but not every one in the field has realized the importance of it.