An Analysis Of The Language Style Of Cultural TV Special Hosts

Cultural TV special programs are TV programs that specifically discuss and report on cultural events,phenomena and problems.It has cultural and intellectual characteristics and has gained an irreplaceable status in today's society.With the changes of the times,the improvement of living standards and the changing needs of the audience,these programs have changed in terms of communication methods,content and concepts.These changes are reflected in the host's language style to some extent.The language style of the host of cultural special TV programs not only reflects the host's personal charm and cultural connotation,but also reflects the value orientation and spiritual style of the program.This article takes the classic case and the author's graduation work "Jinggang Bamboo" as an example to analyze the language style of the host of the cultural TV special program.This article is divided into five parts: The first part is an introduction,which mainly introduces the research background,current situation,methods and graduation works.The second part discusses the definition and causes of the language style concept of the host of cultural television special programs.The language style of the host of a cultural special TV program refers to the language characteristics that such a host has shown in the long-term practice of cultural program hosting and is loved and recognized by the audience.Its formation is affected by different factors such as personal growth environment,media environment and social environment.The third part combines the language styles of current excellent cultural TV presenters,and discusses three types of language styles of cultural TV special hosts: red and humorous crossblending type,elegant and far-arc cross-blending type,obvious Attached to the novel cross-melting type.The fourth part summarizes the language style characteristics of the special hosts of cultural TV programs under different sections of the program from two perspectives: audio language and sub-language: cultural host language,descriptive voiceover language,and discussion style Interview language,body language that highlights professional colors,dress language that showcases national culture,and oncamera communication that reinforces the sense of ceremony.The fifth part discusses the strategies for improving the language style of the special hosts of cultural TV programs.These strategies include: adhere to national culture and improve the cultural selfconfidence of the special hosts of cultural TV programs;establish cultural consciousness and shape the branding of the special hosts of cultural special TV programs;Communication skills.