An Analysis Of The Language Expression Strategies Of Tv Tourism Special Program Hosts From The Perspective Of Context ——Take The Graduation Works “Mulan Meeting” As An Example

As the carrier of media personification,language expression activities of the host in the program cannot be separated from the guidance and restriction of context,so it is necessary for the host to fully understand the context in which he or she is in order to better control the program process.The service,professional and cultural content of TV tourism special program can effectively meet the aesthetic expectation and spiritual and cultural needs of the audience,and it is one of the programs that the audience likes.The language expression of the host of TV tourism special program can directly affect the broadcast quality and communication effect of the program.From the perspective of context,how the hosts of TV travel special programs improve their language expression has become the purport of the author's research.This paper takes the author's graduation work“Mulan meeting”as an example,and combines the context theory and program creation experience to explore the language expression and strategies of the program hosts from the perspectives of social context and program context.First of all,this paper makes an overview and analysis of the language expression of TV tourism program hosts,and explores the language expression of TV tourism program hosts from the perspective of social context and program context.Secondly,based on the graduation work respectively in the context of social context,show host language to express present carries on the analysis,finally,the language of special tourism show host effect is put forward the corresponding strategy,and on the present tourism program form present diversified development trend were discussed.