The Special Model And Innovative Research Of "Communicable Idol" Fan Economy

With the rapid expansion of Internet technology and the pace of commercialization of culture,Different kinds of fan economies have become a hot topic of concern in recent years.Among them,"communication idol",as a leader in taking advantage the fan economy,have begun to enter the vision of Chinese entertainment consumers.Being China's first "communication idol",SNH48 has also attracted the attention of some scholars.However,they focus more on its cultural communication and on the research of the group itself.It is less relevant to its fans sand operations.This paper takes SNH48 as the research object,and mainly analyzes the special mode and innovation of "communication idol" fan economy.In the article,we systematically studied the formation and development of its fan economy,finding this special model is a two-stage commercial mode,which uses the long tail effect of the Internet and benefit from communication channels.The biggest innovation of this mode lies in its online-based social media and its offline communication strategy.