| The Lantern Festival Gala broadcasted by China Central Radio and Television Station every year on the evening of the Lantern Festival is a grand media ceremony to celebrate the Lantern Festival.However,the Lantern Festival in 2020 is a special period in the fight against the new crown pneumonia epidemic,and the people across the country are fighting a severe epidemic prevention and control battle.On the night of the Lantern Festival,CCTV launched a special Lantern Festival program entitled "One Heart,Unity,Fighting Epidemics,Building Confidence,Supporting Wuhan and Winning the Epidemic".Tribute to the epidemic heroes.This article is based on a ritual perspective on communication and media ritual theory,bringing together communicative,sociology,psychology,semiotics and other theories for research and analysis,especially text analysis and case analysis techniques.Methods based on understanding and sorting out media rituals and their theoretical development,taking CCTV’s 2020 Lantern Festival special program as a case study object,through systematic research on the content and form of the program and the expressed thoughts and emotions,and analyzing it as a medium The construction process of the ritual,discuss the function of its media ritual.The content of this article mainly includes five parts:introduction,media ceremony,construction of CCTV’s 2020 Lantern Festival special program media ceremony,CCTV’s 2020 Lantern Festival special program media ceremony function and conclusion.In the introduction,the author elaborated on the research background,The importance of research,research methods and innovation.In the literature review section,the author divides the literature reviewed into research on the concept of communication rituals and media rituals,and research on CCTV’s 2020 Lantern Festival special program.In the chapter of the media ritual,the author mainly elaborated on the definition of rituals,Their features and functions,and the concept of ritual communication and the definition of media rituals.For the definition of the concept of media rituals,the author adopts Zhi Tingrong’s point of view,and believes that the so-called media rituals means that a broad audience participates in a common activity or a certain matter through the mass media,and finally forms a symbolic activity or symbolism Symbolic process.The most important exploratory parts of this article are Chapters 3 and 4:the construction of media rituals and the functions of media rituals of CCTV’s 2020 Lantern Festival special program.In the construction chapter,after briefly summarizing the content of CCTV’s 2020 Lantern Festival special program with the theme of anti-epidemic as the theme,this article sequentially studies the ritual time,ritual space,ritual participants,ritual symbols and ritual execution.The constructive elements of media rituals include ritual time,ritual space and ritual participants.CCTV’s 2020 Lantern Festival special program ceremony placed special emphasis on the time "the fifteenth of the first lunar month",which strengthened the sacredness and importance of the media ceremony.At the same time,the author believes that the particularity of the program theme stems from the particularity of the epidemic time,and that the media ceremony has a special theme.Therefore,it can be considered that the role of ritual time on the ceremony is infinitely expanded.At the level of ceremonial space,there are studio space,broadcasting platform,ceremonial space in front of the TV,psychological space for the audience.Participants of the media ceremony are the main body of the ceremony,co-construct and share the media ceremony.The ritual performers are the carriers of the ritual meaning,and although the audience is physically absent from the scene,through the TV and various video terminals,the psychological presence is highly concentrated,forming a group emotional interaction with the media ritual in the virtual space.The content and meaning of CCTV’s 2020 Lantern Festival special program is realized through symbolic interaction such as language symbols,visual symbols,auditory symbols,and character symbols.The ritual is performed in accordance with the established ritual program,conveying emotion and meaning,and fulfilling the function of the media ritual.CCTV’s 2020 Lantern Festival special program resonated strongly,promoted social recognition,praised anti-epidemic heroes,carried out anti-epidemic mobilization,dispelled negative emotions,built collective memory,and demonstrated the powerful functions of media rituals.This article is a revolutionary.The CCTV 2020 Lantern Festival special program is studied from the perspective of the Lantern Festival ceremony and the epidemic mobilization and tribute ceremony.It can fill the gap to a certain extent and has certain theoretical significance.At the same time,from the point of view of practical effect,the ratings and reputation of CCTV’s Lantern Festival special program have reached historical highs,demonstrating the advantages and effects of emotional mobilization of TV ceremonies in special periods,can serve as a useful reference for future practice. |
