A Study Of The Olympic Games Television Live Broadcasting From A Multi-dimensional Angle

The Olympic Games is one of the most important international athletic and multicultural events. It has witnessed the development of human civilization and spiritual progress, and embodied various national images and prominent features of regional political culture. From its birth, the Olympic Games has been growing with public media. Nowadays, public media have become an important constituent of the Olympic Games and in turn, the Olympic Games which has been through hundreds of years, has become one of the core contents focused by public media.Among the transmission of the Olympic Games, live shows, which concentrated on the information and visual display of the games, turn to be the most efficient way due to its synchronization, live feeling and affluence in information. Moreover, the traditional way of live show transmission - by television - possesses even greater value for study. Because compared with other multimedia live show methods such as broadcasting, internet video live show and mobile communication, television transmission has more advantages including low threshold of equipment prerequisites, large coverage among the whole population, stable audience pool, ease for integration and so on. In the process of national image shaping in the Olympic Games, television live transmission is a significant element as a "soft power" of media publication. Its influence matches the social implication formed by the Olympic Games deep in the international environment, and it is just because this feature that makes the television...