| Besides the commercial character, Advertisement is also a social culture phenomenon. It reflects social economic development, the change of the social life and values. As the symbol, advertisement also note down the change of the material life and the meaning of the change. Through symbol meaning's producing, advertisement also can change peoples thought and value. In this article, I use the way of media research, which are three angles: text, media institutions and audience to analyze The Female Image Advertisement. Through that research we can know the female's life ,value and revolution state in different stratum. |
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