| The paper elaborated the vital significance that the drugs advertisement to the our country's periodical industry development.Since China has entered the WTO,along with our country's periodical advertisement and the periodical industry development, the drugs advertisement periodical also obtained a quicker development. in 2004 and 2005, the periodical drugs advertisement revenue the component whichoccupies in the periodical advertisement all is first. The periodical drugs advertisement development and the advertising industry has thevital significance to the periodical industry.The paper elaborated our country's periodical industry drugs advertisement existence insufficiency. the periodical drugs advertisement delivery the growth, the periodical drugs advertisement already has become in year by year the periodical advertisement the not allow to neglect important strength.But also has some problems.Mainly displays in following two aspects: First is false drugsadvertisement being in flood, the periodical when the publicationdrugs advertisement, after does not verify the issue falseinformation, or for the money benefit, modifies the periodical drugs advertisement content in under the advertisement host's request, thisalready affected the reader to the periodical and the periodicaladvertisement faith; Second was also had some chaos middle theperiodical drugs advertisement management.The paper The advertisement proxy makes the vacancy, the periodical drugs advertisement localization is not clear about, the periodical societytakes the drugs advertisement quantity, does not take quality and soon, these questions regarding the periodical drugs advertisementbenign development all are one kind of hindrance.The paper consummate the drugs advertisement and the drugs advertisement examination relatedlaws and regulations, strengthens the periodical industry and theadvertising industry autonomy, the periodical industry also must inthe improvement advertisement management management, strengthens ownadvertisement attraction, positively guides the periodical drugs advertisement the benign development. |
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