| In this article, there are several meaningful modern popular and literary periodicals. Through the periodical itself and text of advertisement, shows the Chinese traditional culture,modern civilization,patriotism and national spirit in particular history and social background. In this article, writer firstly analyzed the aesthetic conception in traditional culture,interest,living philosophic theory and history experiences of ancient records from language and words in advertisement; secondly, from the suffering conditions in domestic and external in the beginning of twenty centuries, writer discussed how to mutual promote between advertisement in periodicals and patriotism,national spirit; At last, on the basis of the texts of advertisement which are particular and distinct, writer discuss the meaning of advertisements in these periodicals. |
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