The "Infotainment" TV Program Studies

"Infotainment" ,which means "the information entertainment".At present,this is a phenomenon appears on television and other mass medium. Its appearance is closely related to the following aspects: the demands of the audiences, the entertainment tendency oftelevision programs', the postmodern culture influence, and the more dependence on the information expectation and the emotion excitation. Take a consideriation of this program's form , "infotainment" has inherits and mutual influence relations with"the tabloid", "the movie spectacle "and the "talk show" .Nowadays, the appearance and the success of Discovery television company, which from initial one, two channels develops to several channels, proves how popular of "infotainment" program. Evenmore, there is a so-called "the news entertainment" phenomenon, also belongs to " infotainment"."Infotainment" in the western nation ,expecially in the US, is regarded as the big magic wand which can promote viewing ratio .At the same time, "infotainment" also gradually displays many negative effects, presents the obvious entertainment tendency of mediea and cultural. Indicates an extremely dangerous tendency, the medium pay much more attention one those information which have some entertainment elements, and neglect those information lace of entertainment elements.Now in China, the "infotainment" phenomenon already had some performance in some programs.There are a lot of domestic and foreign researchers doing the varying degree researches on this complex phenomenon— "infotainment". The author have selected the television "infotainment" program as the research object, put it in the postmodern culture environment, try to synthesize the microscopic text analysis and the macroscopic postmodern culture analysis, then induces the rationality and inevitability of it's existence. Makes every effort to be able to know more about this programe.