Research On The Propagation Of Infotainment In Sports TV Program

As the mainstay of traditional media, contrasting with others, TV holds the characteristics of timely transmitting information, perceptual and understandable frame, force of liveness, vividness, broad transmitting coverage, unlimited educational level of audience, interactivity, etc, which make TV the main carrier of sports programs. And sports TV programs derive various forms of programs including TV news magazine. Through the application of plate editing mode of magazine, TV news magazine tactfully combines different content of pieces of news by plate setting and report the topic omnibearingly in multi-dimension and profiles. By means of hosts' series, live broadcasting, commenting, etc, it develops to a sports TV program with strong flexibility and comprehensiveness. And Total Soccer is the outstanding column.Total Soccer is one of the most successful infotainment columns of sports news programs and its type of infotainment in the trend of "entertainment storm" is unique. Contrasting with others' neglect of information and too much entertaining, it enhances entertainment as well as the content and quality of information and has deep cultural significance. Since first broadcast in 2000, on the basic stable condition of the column, after several revisions, it has become an integral and influential column system. In a decade's development, it has adopted the form of TV magazine, opened a new vision of infotainment, established the topic principle of "purest soccer, highest enjoyment", searched the "news behind news" and become one of the core brand in CCTV which has the most market and social value, popularity and developing potentiality. People, who love it, compare it to Sixty Minutes, which is the unfading and competitive TV column in US,Putting it into the general development of soccer columns in China, using the Total soccer as a typical prototype, the paper combs its decade's developing background, history and evolving context. Based on the mainline in the decade's developing and evolving of Total soccer, summarizing the characteristics of positioning, topic, form, style, idea, and the inspiration and practice of the major column creators, the paper recalls the decade's developing track of the program.On the basis above, through the approaches of text interpretation, the paper finds out that the traits of its infotainment includes:integrating global information to reproduce reports "goods", precisely assembling the reporting frame to strengthen guiding function, manifesting professional content through plebificative view and activating audience's experience through humanized interaction. Also, from the angle of its stereo scopically application of various entertaining elements and resource integration, the paper analyses its form creation and the cultural taste to construct infotainment, which includes:abutting audience and letting them enjoy the column in happy soccer, developed text energy and profundity of TV by different reporting procedure, fully application of the personal packing of fashion and vogue.Based on the analysis above, combining with elements in running, structuring and resource exploiting in Total Soccer, the paper brings out some consideration about sports TV programs in China. It believes that Total Soccer is a specimen of program invention and a typical example of inspiring significance. Although its quality of duplication can't be fully reached, it gives a train of thought for the use of reference to sports TV programs, which is that infotainment is a very important developing dimension for sports TV and its basic goal is, through the application of entertainment to pack information, information to reform entertainment enhancing entertainment taste and popular value so as to enhancing cultural taste of sports TV and motivate the development of sports and sports TV culture.From the vision of developing, there are still some deficiencies and problems recently in the infotainment of sports TV programs nationally, especially in the propagating zoology surrounded by new mediums. Including Total Soccer, the invention and creation for sports TV programs still have a long way to go. However, the basic direction and goal is certain, which based on Olympic Spirit and through professionally propagating the code of plebification, is to stick to people oriented, always exploit abundant audience experience, provide better propagation experience and make international influential brand among national sports TV programs.