Research On The Auto Report Of The Economic Observer

In the context of the continuous development of the automobile industry,automobile reports have emerged from time to time and quickly become an important point in the topic of news reports.In recent years,the automobile industry has been upgraded and the automobile market is undergoing reconstruction and fission.The media,as a historical record,recorded the development of this industry through automobile reports.In the context of the all-media era,automobile news reports have undergone earth-shaking changes in content and form.As one of the mainstream financial newspapers and periodicals in China,the Economic Observer reported the purpose of“rationality and constructiveness”.It has disclosed the behavior of“new decoupling” of new energy vehicles.Several auto reports have attracted widespread attention in the industry.This paper studies the automobile report of Economic Observer,and extracts the automobile report from the 754 th to the 901 th of 2016-2018 as a research sample.Based on the perspective of news communication research,this paper uses the content analysis method and text analysis method to analyze the sample.The combination of quantification and characterization is presented in terms of the content of the report—the field of the report,the subject of the report,the source of the news,the keynote of the report,and the form of the report—the characteristics of the style and the strength of the report,and outline the reporting strategy.Through analysis and research,it is found that the following report strategies are adopted in the newspaper report content: taking into account the "new and old" field;focusing on the status quo analysis;emphasizing the news source;"positive and negative" reporting simultaneously;formally: emphasizing the deep style;participating in the front page competition.At the same time,this article also reflects on the economic report of the Economic Observer and explores the breakthrough ideas: jumping out of the constraints of the advantage,developing new directions;broadening the cooperation group and enhancing competitiveness;enriching the layout language and relying on new media.This paper attempts to conduct a synchronic and diachronic analysis and research on the auto report of the Economic Observer from an academic point of view,and strives to summarize the research strategies of the sample in the past three years through data statistics and text analysis,and find out the problems and provideBreakthrough ideas,to explore the path of benign development of car reports in the future,provide theoretical support for automotive reporting research.