The Comparative Analysis Of Content, Methods And Characteristics Between The Traditional Economic Newspaper And The New Financial Newspaper

Despite a lot of research on economic newspapers currently, but mainly concentrated on the new financial medias which are higher marketability. The study about the traditional economic newspapers is fewer, say nothing of the study of comparing two kind of newspapers. On the basis of carding the process of economic newspapers development, some studies mentioned the differences of two kind of newspapers, which were only in general terms, lack of very detailed research. But the actual situation is facing the new finance media's competition, the traditional economic newspapers positively canying on reform, changing their reporting methods and management idea, in order to deal with the challenges of the new financial newspapers. Based on this situation, this thesis will focus on the comparative analysis between the reformed traditional economic newspapers and the new financial newspapers.In order to get a typical discussion, the thesis choose typical newspapers "Economy Daily" and "21st Century Economy Report" as the case study, through the unified study of macroscopic content analysis and typical report case analysis, set out the similarities and differences of two papers' report content and approach, then manifest two types newspapers' characteristics.