New Century Guangzhou Daily Economic Report Disquisition

More than 1.85 million average daily circulation, advertisement revenue ranked top in the domestic media for a consecutive 16 years, sales performance was 30% ahead of the one that ranked second, also created many prominent First in the newspaper history of China, etc. That is the major newspaper in the first domestic newspaper group—The miracle created by Guangzhou Daily. As a Party paper, as well as the biggest "Urban newspaper" in scale, Guangzhou Daily has gained dramatic success and well known by people.With the emergence of the Economic News column under Guangzhou Daily in the new century, the paper even become more creative, won a large outpouring of favorable comments and won many important awards continuously. Among the reports, some of them even raised great social sensation or lead to the amendment and perfection of relative national policies.As a economic newspaper under a urban paper, with numerous competition from other professional financial media, why could it maintain such a strong vitality? In this era with frequent Internet information explosion, why can the economic news under a print media attract so many eyeballs? This paper clears up the development stages of the economic paper under Guangzhou Daily, and presents a thorough analysis on the history, background, content and effect during its revision, with intensive interview and exclusive analysis along with theoretical conclusion, peers inside the industry gained a profound understanding.And of course, the economic report under Guangzhou Daily is also faced with different frustrations. At the same time, in the outbreak of the new era and with the rapid development of other new media, the print media is also confronted with pressure such as social readjustment, media competition, talent drain etc. For that, Guangzhou Daily is also not an exception. It also attracts attention from peers in the industry on how to solve all the related problems. In a word, revision and development on the economic report under Guangzhou Daily is really something worth of meditation and a good referential experience.