Blog: A Type Of The Individual Communication On Network

Blog is a frequent, chronological publication of personal thoughts and Web links.Itemerged in U.S.A. in the 1990s,and entered the visual field of the public after 9.11 TerroristAttack. As a booming Individual communication tool on network, blog is becoming a hottopic of communication and web research.Blog establishes the lowest threshold for bloggers in technique and cost, and enablesmore persons to use it . It draws lessons from the media logic of the existing tools ofindividual communications on network such as personal website and BBS. Blog combines thefour communication functions including interpersonal communication, small groupcommunication, organizational communication and mass communication. It expands theconcept of mass media and founds a time of "We the Media".Along with the socialization of network, more and more people will become theproducers of information instead of consumers merely, so Blog is to be applied in more socialdomains .This article takes Individual communication as the main angle of view , carrys on thestudy on Blog from 6 aspects as the social background, the midia characteristic, the inherentcontradictions, the medium influence and the function extended and so on , analysising on aseries of content such as the value and the significance, the strength and the limitation as wellas the question and the contradiction of Blog.