"Individual Is The Message", The Mobile Phone Media Achieves A New Life Style

Known as"the fifth media", mobile phone has shown the leading developing trend in the field of correspondence and communication. Faced with the vigorous globalize terminal developing trend of the new media, mobile phone becomes essential item in daily life. People have been involved in the wireless web of the mobile phone, increasingly dependent on the convenient communication environment and effective information collection channel brought from the mobile phone. At the same time, the mobile phone has stealthily changed people's life style.Based on the introduction of the mobile phone in the media features and the communication features, this paper is to grasp the rule of mobile media in the process of communication, to analyze its positive role in the communication effect. From four aspects of mobile phone effect: strengthen interactive communication, influenced personal living habits, produced the new media culture and promoted the consumption, I researched and evaluated its effect and significance on human's social life. In the last part of this paper, I wrote the prospect of the mobile media future development and gave the idea of"individual is the massage".