The Research On The Personal Communication Mode And The Problem Of The Internet

The rise in China micro-blog after2010, detonated in academia and industry to the new carrier of communication research hot, mostly from the micro-blog spread of technology innovation, the editors of news, information release, media operation and the influence of government affairs, the interaction between officials and people to promote other aspects. However, these studies have not specifically micro-blog individual communication as a research object and empirical research on the detailed theoretical analysis. In this paper, the relevant micro-blog individual communication research in the basis of previous scholars, micro-blog personal network of these two aspects to transmit a large number of outstanding research results, the famous scholar Mcluhan in the spread of "understanding media: the extensions of man" concept of cold media and hot media presented in the book as the theoretical support, the use of communication, sociology, political science and other composite view, innovation mode of interpretation of micro-blog individual dissemination, reveal the reality problems micro-blog individual dissemination, and strategy analysis of micro-blog individual dissemination trend and the way of social development.