The System Innovation Of Newspaper Corporation In The Institutional Economics

The newspaper corporation is the result of the development of social production and the market economy;it is played an unsubstantiated role, as a part of the modern media industry. Since the 90's intermediate stages, Newspaper Corporation is established one after another and has obtained the remarkable result in the management operation. However, because of the fact that our country's special national conditions and the newspaper industry dual character, the development of newspaper corporation is still suffered the restriction of multiple factors, the basic reason of causing this kind of present situation is the problem of management system. Therefore, the system innovation of Newspaper Corporation has important practical significance, such as promoting the reformation of culture system;improving the media management system;expanding the economy strength and consolidating socialism news public opinion position so on.The system innovation of Chinese Newspaper Corporation is involved the leadership system, organization mechanism, the property right system, the control system and the management system and so on. Firstly, the Chinese newspaper corporation is a guide of taking the theory of system transition model, property right, cost and income, supply and demand as the theoretical foundation and incorporating Chinese media policy. Then summary the achievement of management system reformation in recent years, a series of problems be found by unifying the fact of Chinese reformation, such as the leadership system not perfect, the group nature blurring, the government regulation and the market localization discord, the system and policy restricting and so on. Lastly, focusing on theses questions, the basic countermeasure of the system innovation of Chinese Newspaper Corporation has been proposed direct against above questions from several respects such as the choice of system transition model, the system innovation power, the new leadership system, the property right system, the movement mechanism, the internal management mechanism and supplementary measure of reform.