Study On Innovation Of Management Model Of Tianjin M Metropolis Daily

After the second decade of the 21 st century,with the network represented by the rapid development of new media,the market share of traditional media has been to seize.This led to the development of the traditional media industry encountered obstacles,and began to decline.In 2012-2015,there are many print medias presented the cliff style decline of benefit.Overall,development situation of traditional media is not optimistic.The biggest difference between foreign and domestic newspapers is as follows.The management of the former is dominated by the market.Corporate management is the current identity of foreign media.However,Chinese media affected by the system and management model,can not be completely market-oriented operation.This is a "double-edged sword" for the domestic newspaper.Has the government background of the newspapers,including the party newspaper,the metropolis newspaper,although not completely disappear,but the living environment has more bad.Because of China's special national conditions and mechanism,the management model of Chinese print media is between government agencies' and state-owned enterprises'.This model has been more and more binding media development,even to the media influence the point of survival.Based on such a situation,we discuss and Research on the innovation management model of print media.M news is a metropolitan newspaper published in the Tianjin area in the early twenty-first Century.Its appearance broke the Tianjin newspaper market did not have the morning paper situation.It just caught up with the China metropolis development "golden ten years".After 16 years of rapid development,Chinese print market into the winter.M news also failed to escape,there have been a series of poor management problems.Its actual cash income at an annual rate of 60%-70% cliff diving.The reason is that the unique nature of the newspaper market in Tianjin,the rigidity of the management mechanism,the unreasonable structure of the Department.What is said above are all the problems to be solved urgently.Difficulties and problems encountered in the M news is a microcosm of the current China media industry.Research on the transformation for other media integration to provide a new way of thinking,has strong practical significance.In this thesis,we put forward six proposals on the transformation and integration of "M" and the management innovation.They are: Realizing de-administration of sources of funds,Recognizing the advantages of the intellectual property rights of high quality native products,Promoting the transformation of a principal and multiple ownership,Making the first line staff elite by means of price leverage,Abandon the illusion of government purchase to save the metropolis newspaper.Above all,the six reasonable proposals will put forward effective solution for M news long-term development plan.It can also be the theoretical basis for the transformation and upgrading of urban newspapers throughout the country.