The Research On Innovation Of Management System For Newspaper Group Of China

The newspaper group of China is very different from that of the west in creation and in development, so the development route of Chinese newspaper group is Chinese special. The newspaper groups in China were emerged by both the market and the government. It has a dual property of the public institution and business enterprise from the very beginning. The main problems about Chinese newspaper group include that its attribute is fuzzy, the construct of product is not reasonable, and management system is not complete.The inside and outside environment is changed, as China entering WTO and the rise of the forth medium. Both the opportunity and challenge are faced in front of the Chinese newspaper group. The group will not develop healthy without innovating the management system.Innovation of the management system is the basic measure that resolves existing various problems. Firstly, the problem that the dual property of the public institution and business enterprise of the newspaper group, is analyzed, by disjoining the propagandizer and business, in order to rebuild the modern corporation system. Secondly, we can strengthen the inner part management innovation, by consummating the interior control system, the assess system and the inspirit system. Hubei Daily Newspaper Group, which is the first newspaper group in Hubei Province, also exists some problems. For example, reforming is not enough thoroughly, the organization system construction is not perfect, and the foundation management system is not sound and the inspiriting is invalid. It is necessary for Hubei Daily Newspaper Group to innovate the management systems, include business enterprise system, the organization structure and the foundation management. And the competition ability and economic strength of the Group will be strengthened through scale and intensive management.