System Innovation Nurture Newspaper Markets In The Western Underdeveloped Areas

East, west develops in the economic exists the huge disparity, this kind of disparity manifests in the media aspect, is between the medium market development level disparity. In western medium market interior, also has the relatively developed area and owes the developed area. Only looks from the advertisement volume aspect, western Shanxi, Sichuan, Chongqing must be higher than west other various provincial capital areas, is at the relatively developed position. Causes east, west the medium market development difference factor is multiple, has the historical factor, the geography area position factor, economical total quantity influence, system environment flaw and so on. This article take the newspaper industry as the research object, points out, west owes the developed local newspaper industry market must want in to compare in the short period reduces with the eastern part developed area newspaper industry market disparity, when in factor and so on social economy level, newspaper industry market total quantity temporarily with difficulty adjusts, must obtain from the system innovation angle, through the system innovation, achieves west the cultivation, the development owes the developed local newspaper industry market the goal. This article thinks, leaves behind the factor, outside the economic society whole development water equal factor except the history, lacks the effective system supplies is causes west to owe the developed local newspaper industry market backwardness the key. The government must from the property right system innovation be the beginning, on own initiative provides a series of has favor the newspaper industry innovation the system environment, such as the medium industry policy adjustment, the financial tax revenue system reform, throws, the financing system innovation and so on. But the newspaper industry should grasp the innovation opportunity, through the property right system innovation, causes the organization governs the structure innovation, the drive mechanism innovation, the enterprise strategy innovation, thus achieves west the cultivation, the development owes the developed local newspaper industry market the goal.