The Study Of Digital TV Influence Upon Media Ecology System

The ecology environment is a foundation and condition for the exist of all things in the world, it is really close relation between them. The core conception of media ecology research is the media ecology system, it consists of three elements:media system,social system and human beings.It is composed by their mutual influence and impact.The competition and corporation among media establish this industry ecology system. The interaction between media and human beings setups audience ecology environment. The interaction between media and social system build up the media policy,compensation etc.The paper discuss the Digital TV impact on the media ecology system of BTV(Broadcasting Television),survey the Ecological Inche changes of Digital TV which migrate in BTV ecology environment.Researching the BTV media that faced on the audience ecology environment and compensation brings the opportunity and challenge through these changes.The paper that manage the balance theory and related,constructs the ecology balance frame which be composed of the media and audience ecology balance by the changes of elements,such as economy,technology and policy. It also use the method of analyse demonstration with the fast development of social technology. IT has been necessary for the appearance of new media.It also promotes the competition between the media hotly.In the whole media industry, the ecology environment arise evolutional development because of the adjustment for the economical environment,technology advancedment and industry policy.TV media which has numerous audience and strong social infection lay on the top of media ecology system, we call it ecology topness.Its evolvement has great impacted to the whole media ecology. The paper discuss the Digital TV which bring great opportunity and challenge to BTV media ecology system. The Digital TV also alter the ecological inche of BTV media.Then explicate the development of Digital TV will influence the whole media ecology. At the same time, the author integrates with its advantages and disadvantages, business rules of BTV network, in order to offer a reference of the clearly develop strategy and academic support for the DTV business.The paper that applies the economic equal theory and other correlatively, constructs...