| China's TV market to promote,is the development of television technology,television media management system reform,television,video production and broadcasting separation policy and other factors arising from the role.Among the many types of television programs,variety shows and market relations are quite close.Over the past decade,the provincial TV variety show market show younger audience,the characteristics of fashion programs,and CCTV,ground channel compared to the market share steadily,and the program type and diverse.Although the provincial satellite TV program market environment is complex,but the provincial TV from the channel positioning,content is king,the formation of winning three angles to develop marketing strategies in the strategic group and the scope of the economy wrestling,and gradually tend to balance and orderly TheThe provincial satellite TV variety market in the process of the market will inevitably bring about fierce competition in the market,making the provincial TV variety show market to produce a certain degree of disorder,with the help of ecological theory gradually developed the media ecology for the provincial satellite TV variety show Market-oriented provides a new research perspective,it can be provincial-level satellite variety show market orderly competition to provide scientific theoretical guidance.Therefore,the media ecology as the theoretical model to the Guangxi TV,Hunan Satellite TV as the object of study,with a variety of programs as a specific entry point,to study the law of its market.Grasping appropriate media ecology rules helps to regulate and stabilize the market environment.Provincial TV variety show market upstream of the food chain is the original program and research and development,through government regulation,etc.to guide its perfect food chain system.In addition,the provincial TV variety show also by improving the quality of programs,increase the intensity of personnel training,etc.to adjust the market balance. |
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