The Research Of China Publishing Industry International Development

Chinese books to study for copyright trade, through the course of development of our trade bookscopyright analysis, the trade deficit for about 1:10, trying to find out in the context of globalization and theinternationalization of China's books fine out of the way. This is currently the focus of attention ofpublishers. In book exports, and foreign publishing houses or open channels of purchase foreign publishers,copyright trade is the most important book industry going out. My analysis of copyright trade from 1995 to 2004 developments caused the Chinese version of thereasons for the trade deficit both external and internal factors summarized : on the one hand, the weaknational economic strength, language barriers and cultural communication problems reflected;On the otherhand, "inward looking" Chinese publishing industry dynamics and lack of adequate capacity. My Papersdescribed the current copyright reflects the latest changes in the trade, which in Chinese books out how todevelop strategies, that is a breakthrough like government power, on the other hand, the selection ofsubjects of strategic Press, copyright management level should make innovative thinking. Constructivelypointed out that the Chinese publication to go out, we must create and seize the current hot culturaldevelopment : the dissemination of Chinese culture overseas Sinology heat and the Chinese languageteaching materials prepared by the upsurge localization, and the integration of the Chinese publishingmarket and the Southeast Asian market expansion.Used case analysis, comparative analysis, qualitative primary and secondary quantitative researchmethods, combined with China's national conditions, and based on my book publishing industry status quofelt, trying to find a Chinese publishing industry to "go out" development path, and form their own viewsand suggestions for reference.