Specialization Of Our Local TV Channel Audience's Absent Problem And Practice

The so-called channel specialization materially is carries on the para-position segmentation to the audience, it refers to the existing channel resources, carries on the content localization division take the channel as the unit, thus causes the program content intently to reflect a certain field. That is, Channel specialization is on TV channel contents of a comb and neat, we content it to agree or related programs on the same channel. Channel specialization is the inevitable development of TV audience. The channel specialization is the necessity which the television developed it'll satisfy with the audience growing cultural consumption demand. TV is the inevitable choice to the competitive market. As the TV channel specialization of reform, some local television wave hits channel specialization, some Television station splits out the channel specialization flag, but majority of Television station's specialized channel are non-specialized, even fell into the situation which in a dilemma, four sides runs into a wall.Now people's living standard enhances unceasingly, as well as the cultural entertainment way diversifies day by day, the consumer started to have more choices, but the different people have different individuality, different age people will choose different channels and the programs. Different cultural level also has different demands. Along with our country cultural establishment's development and human culture's progress, will also be gradually enhanced audiences' appreciation level, the appreciation taste will also change along with it. The various television channels is a challenge to the station, Especially for the place television station, this requests the television person to grasp the feeling of audiences' reception of TV psychology, according to the different region situation, and different reception of TV demand, to make some different programs, and must do our best in order to achieve the numerous hearts. According to the developing situation, we have carried on the analysis and the research for the absent audiences of our country Place Television station channel specialization. Mainly divides into four parts:The first part, mainly elaborated, to realize the channel specialization, which is the videoland moves toward the market, it is to participate in the competition, and it's also our goal to pursue. Along with the economical development, living standards' unceasing enhancement, the audience to television's demand, no longer satisfied in the channel have been many, the image has been clear, the choice leeway has been big, but hoped that personalized the specialized channel, satisfied oneself personalization the life demand.The second part, existence problems. Development direction's deviation, many specialized channels mostly are adapted by the synthesis channel reorganization, the major part of them are former staffs'recombination, the knowledge structure is very difficult to adapt the specialized channel requirements The specialized channel in program's arrangement process, the program is too unitary, for the covered channel audience subject, they lack of effective lamination, offers the program to the audiences blindly The lack of talent causes the specialized channel to lack the specialized quality deficient, videoland development is fast in these years, Television channel professional talents, especially the professional talent is scarce.The third part, restraint factors. Different nations have different cultures, different city also has region difference The television is the internal medium of a family, but watching television is mainly carries on the family interior, the "leaders" (who is the boss) has dominance right to determine which channel to watch According to china national condition, currently to realize the channel specialization mostly depends on at present government's macroeconomic regulation and control, we have not established a set of perfect management system.The fourth part, how to deal with the problem. Treats audience's reception of TV psychology correctly, carries on the careful investigation according to the local actual situation enlarges the dynamics of direct seeding combine with the local characteristics, to establish the brand characteristic which belongs to the local channel specialization.