Industrialization And Strategic Research Of Paying Digital Television In SUZHOU

Suzhou Digtal Community Antenna Television came into been on the day of April 28,2001, which is the first one of been virtually operated in our country.But from now on,4years has gone,although paying digital television has spread all over the country,few of them conform to the rule of marketing, we also need time to realise industrializationg of paying digital television in Suzhou.According to the above reasons,this paper goes from the industrialization down to the aspect of the macroscopical and microcosmic, analyzing the courrent development of paying digital television, by dint of the industry lifecycle, industry structure , industry highness and other economics theory, the author conclude comparatively successful cases including Shanghai ,Shenzhen,Qingdao and Foshan by the means of indagation and cases analyzed..After comparing and analyzin other citys' experience,the auther discuss the course, actuality , advantage and inferior position of paying digital television in Suzhou and then bring forward some strategic to realise Industrialization.The author think that paying digital TV is on the form stage ,so the government should inhance policy sustain and conform resource.