The Development Path Of Our Country's Local Radio And Television Group In The Media Industrialization Environment

As an important part of the new economy, the cultural industry is developing rapidly at present. There is a positive trend that many countries pay attention to the development of the cultural industry, especially the media industry.Media industrialization development in our country are gradually in-depth.With the development of technology and the change of the service concept, Media industrialization is more and more to become the local radio and television media survival and the development inevitably choice. The arrival of the wave of industrialization to the media has brought a big opportunity on one hand, on the other hand also make media media into a huge impact and challenge.More specifically, the media industrialization expands fast in China, and there are a range of large scale media groups such as Hunan Media Group as well as Zhejiang Media Group. our country the first exploration of the industrialization of the provincial radio and television media group-Hunan satellite TV is very representative. Industrialization development of Hunan TV demonstrates the feasibility and necessity for the development of Chinese radio and television media industry, as well as the strength strong provincial radio and TV station provides a reference for industrialization development path.In contrast, the region imbalance is obvious in the development of media groups' industrialization in China. The radio and TV station on the resources, capital, technology, and the audience and the large media group cannot be compared,some of the TV stations faced a range of difficulties, developing negatively at present. This article analyzes the development model of industrialization in Chengdu TV station and Shijiazhuang TV station, offering suggestions and recommendations to the development of local media industrialization, as well as providing two appropriate paths, Combination of media and Specialization, to promote the improvement of local media groups.This article includes six paragraphs and it divided into four parts.The first part of this article is introduction, including the background, importance, innovation of this article, as well as the research methods and literature review. In spite of endless study of media industrialization development at home and abroad has become a common trend, this article on the theory, practice and construction of media, communication, education industry in the three aspects but also has some significance and value. Based on the careful analysis, summed up on the basis of existing achievements, selected by comparing the new point of view, industrialization development direction and the concrete Suggestions on local radio and television carried on the thorough discussion. The earliest about media industrialization originated in the 20 s of the 20 th century the United States, this article through to foreign literature, roughly combed the foreign media industrialization development. In domestic medical literatures, this article will domestic media economy and media industrialization research of several representative figures and their works, to our country present stage medium of media economy and industrialization of research summarized into five aspects.The second part is the second paragraph; it summarized the media industrialization generally in China, introducing the definition of media industrialization, reviewing the development history of Chinese media industrialization, presenting the problems and solutions of Chinese media industrialization in the past few years. To develop industrialization must first of all, to deeply understand the concept of media industrialization, The second part, first of all, from the definition, properties and characteristics of three aspects of the concept carried on the thorough introduction. In addition to the special property and there are many characteristics, including "attention economy" as one of the basic theory of channel specialization development of media industry, is specially emphasized. Throughout China's media industrialization and the development of China's radio and television media industrialization process we is not hard to find, The industrialization development of China's media, including radio and television media, has been accompanied by the economic environment of increasingly marketability advancement, Any forward a media industry development and the guidance of national policy and the government is inseparable. Despite China's radio and television industrialization development in full swing, but did have a big challenge in the process. The main problem is the three, is one of the biggest obstacles from the ideological level, the second is the problem of system and management mechanism, the last point is the competitive pressure at home and abroad, the unbalanced development of radio, film and television at all levels. The writing purpose of this article is to solve the local radio and television group, the problem of unbalanced development.The third part includes the third, fourth and fifth paragraph. This part provides the combination of media and Specialization.as two paths to the development of local media groups in China, it offers the reason for choosing Chengdu and Shijiazhuang as the example in the typical and general perspective. Because of the introduction of this part, on the one hand, the operation model of these two paths will be understood deeply, on the other hand, it proves the feasibility of these two paths to the development of local media industrialization. In order to get the most local radio and television group more useful industrialization development experience for reference, this paper select example must both typicality and general, If there are different development path compared more can help local radio and television group, combined with their own conditions and advantages to develop different characteristics of industrialization. General general rules can be summed up popularized, the experience of success or failure of lessons to other places for radio and television group learning and using for reference. In addition to comply with the general also because the two local radio and television can according to their different situations, adjust measures to local conditions to explore the different development mode, with strong typicality. Chengdu and shijiazhuang station of industrialization has made some achievements, Industrialization development is not only the maximum play to their profitability, effective integration of resources, increase the income increased the assets, but also optimizes the news resources, greatly enhance the publicity effect.The fourth part is the six paragraph, it conclude the two models in the past few parts, combining the development strategy in China and providing a range of appropriate strategy to the local media industrialization in the different TV station in China. Chengdu and shijiazhuang station of industrialization to the development of local radio and television group provides reference on two modes, on the other side the two models are respectively the local media development of industrialization of macro and micro two dimensions, to be combined in the process of development. Media convergence is the organizational form of the local radio and television industrialization development, radio and television media group will be the development direction of each local radio and television, And channel, frequency, specialization is for the industrialization of media content requirements, specialization is the basis of the developed their industrialization. They seemed in a different direction, but it is the same, each other mutual basis, supplement each other.