The Study On The Strategies In Enhancing The Social Function Of Chinese Television Public Service Advertising

At present, scholars study public service ads on television is still in development stage. The social function of television public service ads to achieve in building a harmonious society plays a very important role. Therefore, the importance of television public service ads more prominent. This article on the social function of television public service system to achieve the first time in the field.This primarily through literature research, comparative law literature, case study, survey and other methods definition television public service ads, TV public service ads to explore the history and characteristics, mining the social function of television public service ads, analysis of the current television public service advertising function realization problem, and analyze the cause of the problem, eventually find a realization of the social function of television public service ads Problems Solutions.