| In recent years, with the popularity of the Internet and applications in the world. Network of public opinion quickly became the network's major public acts. Through a variety of communication tools on the Internet, users of domestic and foreign political, economic and social life and other topics for discussion and exchange. Networks provide the public with a broader public space, so that the public would in real life views and opinions convenient projected onto the Internet. But public opinion also appeared troubled by the negative network the government and the public's normal activities, especially in the negative network did not get the correct guidance of public opinion, public opinion on the crisis may result in the network. Network with short-term crisis of public opinion, destructive strength, spread wide, too many weak controllability characteristics. Government in the face of this new crisis, a timely and effective response to crises to become an important topic in the current government.This article consists of four parts. The first part of the background, significance, review the crisis management of domestic and international network of public opinion research, this study put forward ideas, contents, structure, and innovation. The second part, explains the concept of network-related crisis, public opinion, theories, and mechanisms of formation; good governance concepts of the theory, the basic elements of crisis management, and public opinion in the network application in the real sense. The third part, the first public opinion on the governance of our network to conduct a detailed analysis of current situation, followed by case analysis, network media crisis of governance problems. Research indicates that the authority of the Government can not timely public information, communication and lack of interaction with the public; Government officials on the crisis seriously enough; the Government's response to unscientific; lack of supervision of the network of legal norms of public opinion, led to the crisis are often caught in the media passive state. The fourth part of the media crisis management for the network causes of the problem in the analysis, the theory put forward in the perspective of good governance to improve and optimize the network of public opinion respond to crisis. Proposed to increase the transparency of government information and enhance the government's responsibility to optimize the effectiveness of the Government to implement and improve the government's proposed legal norms, and ultimately build the Government to solve the crisis of public opinion an effective mechanism for the network. |