The Research Of The TV Drama Network Communication

Step into the 21st century in network era, as electronics and computer technology development and popularization, network communication has been the rapid development, it as a whole new model of modern communication,The TV drama mode of communication have spread of a new interpretation of the content. The development of the network contributed to the current web era, and internet technology and webTV developments in the new media of communication rapidly expanding. As a new webTV channels of communication with the users and by new acts of vision royal feast. From the angle of TV communicology network communication of a series of deep analyze and study of the theory and practical significance.The paper concerns about to play a unique form of art from traditional TV drama mainstream media and on the network communication has little to travel by the mass media to change this phenomenon in the eyes of the Internet, video, sharing sites, webTV and film forum, The TV drama network communication has gradually spread by the marginalization. Trying to interpret TV drama network communication mainstream reasons from network media and characteristic of internet. Foucs on channels of communication, transmitted, the object, such as the result analyzed of TV drama network communication, and TV drama network communication for the dissemination of the rapid development tendency in deep thought.This paper consists of three chapters, respectively is network media change the mode of TV drama communication; the spread of Internet media expand TV drama series contains and internet dissemination to the influence of television audiences influence communicology. From the angle of the analysis on the five elements of the process of three elements:communication channels, the content and media object. In the first chapter, the author mainly based on the network media own propagation characteristics of TV drama are discussed, the mode of network communication spread with traditional TV media dissemination methods were compared. In the second chapter,.the contrast from the network of development, foreign series of TV drama and traditional fuels of secondary spread of three aspects for the media and traditional network TV drama to disseminate TV content of the different. In the third chapter , the author first from the network and the media also feature two aspects to the network analysis, the audience from "using and contentment" theory and communication angle divided on the net down to the influence of television audiences, and changed the watching habits of television audiences.Network communication is the collection mass communication, organizational communication, interpersonal communication and multinational spread is a body comprehensive three-dimensional dissemination way. The author network media referred to also include two broad sense and narrow sense, respectively, refers to the Internet itself and all kinds of information through Internet site. This paper is based on the main theoretical communication research methods of using network communication to interpret the present more and more television drama selection in network platform spread widely video hits high and the audience, network drama rose and popular hot debate reasons. Network media in television transmission channels, spread the influence of content and transmitted objects is always the core discussed in this paper. Network communication and network media development has represents our information technology and network culture development direction. In today's media competition and mutual confluence of extensive media era, the author thinks that the network media should first optimize and purify themselves to abide by the national related department policy environment the satisfy the audiences to watch on demand and aesthetic enjoyment first, The webTV dissemination platform bigger and stronger, setting your own brand, adhere to the content is king, improve the quality of content quality and broadcast media and Internet media and traditional should be integrated their own advantages, common development, let more outstanding domestic dramas and network theatre piece is presented in a wide audience in front is our most want to see.