Research On Fans Text Production Of Network Variety Shows In China

In the context of the endless emergence of online variety shows in China,fans growing up with the Internet and media gradually form their own cultural system and enrich cultural content through the way of text production.Based on the theories of fan culture,participatory culture,interactive ritual chain,etc.,this paper uses literature research,case study,questionnaire survey and interview to analyze the text production of fans by taking Microblog as an example and combining with representative network variety shows.The research finds that,although fans cannot get rid of the original text in the text production,they are good at decoding and reconstructing the original text by combining their own knowledge system and life experience to form personalized interpretation.Fans use new media technology to intercept the original text material for appropriation and collage;Finally after the second creation,the formation of the work.The reason why fans change from "spectators" to "producers" is mainly driven by psychological motivation.By displaying their cultural capital and personal views,fans can complete their self-identity and group identity and obtain spiritual satisfaction.The text produced by fans enriches fan culture and mass culture,and gives birth to many related industries.But it is worth noting that the production of fan text will appear the participation gap,network violence,infringement and other problems.Therefore,on the premise of ensuring the production vitality of fans,the platform,program officials and "head fans" should be actively played to guide fans to improve media literacy and copyright awareness,and create a healthy and orderly production environment.