Research On Network Communication Of Talk Shows Under The Background Of Internet

In recent years,along with the impact of emerging Internet technologies on the traditional media industry,TV talk shows have been greatly affected,and the audience of the talk show has begun to appear segmentation.According to data released by China Internet Network Information Center(CNNIC)on February 28,2019,as of the end of 2018,the number of Chinese Internet users reached 829 million,accounting for one-fifth of the total number of Internet users worldwide.The Internet penetration rate was 59.6%,exceeding the global average by 4.6 percentage points.The high development of the Internet has gradually shifted the audience of talk-like programs to smart mobile terminals such as networks and mobile phones,while TV ratings have fallen sharply and social influence has been significantly weakened.The development of traditional media such as newspapers,radio and television has been greatly affected.The way of content dissemination and the way the audience receives information has fundamentally changed.Therefore,the survival and development of TV programs are severely challenged.The content production platform should seek to change in the way of communication to conform to the survival and development of the media in the Internet era.This topic is based on the overall background of the shrinking TV network and the weakening influence of the TV audience,in order to study how video programs expand their positions,transform and develop,and how the content production platform can enhance its influence.At present,although online media cannot completely replace traditional media such as television,radio,newspapers,etc.,the emergence of new media news dissemination methods has already challenged traditional media.The content of the article is intended to help the network talk show to make use of the broad platform of the new media to strive to achieve the good integration and complementarity between traditional news and self-media news.Through the deconstruction of the traditional news communication mode,it reshapes the public demand more in line with the new era.News dissemination methods to achieve the sound development of journalism.At the same time,we have also made in-depth research on increasing the channels of communication,expanding the propaganda front,and weakening the contradiction between content dissemination and audience listening habits.Because the author is internship work in the column of "talking about things",the relevant data,program flow,and overall network communication ideas are clearer.Therefore,this article takes the column of "talking about things" as an example to study the phenomenon of network communication in talk shows.This topic researches from the media environment where the new media is booming,and analyzes how the column of "talking about things" looks for a place in the new communication front.The article also points out that although the online media has fast information update,personalizedcommunication and strong interaction.,cross-border and other characteristics.However,the reality of network media information redundancy,false and credibility,and low level of network programming is also caused by its communication characteristics.In addition,the author believes that the topic of "talking about things" is in content selection,program production,and authority.Sexuality has a unique advantage.It is hoped that through the improvement and dissemination of the network talk show,some countermeasures will be proposed for some situations and problems encountered in the actual operation.While expanding the publishing platform and attracting the audience,we should find out its own shortcomings and advantages.Finally,the article hopes to provide some theoretical basis for the production and dissemination of other talk shows by combining the data fed back from the online media platform and the media platform.