| In order to keep in accordance with the strategy of invigorating the country through science, technology and education, and establish an academic exchange platform for scientific research to adapt to the new situation, an open academic database website of "Sciencepaper Online " was created by the Research and Development Center of Ministry of Education with its own strong resources advantages. This paper analyzed in detail about the foundation background of this website as well as its present situation and the content promulgated on it. By using the method of literature studies, this paper study on the OA database web site which created by the guidance of communication theory about its Communicator characteristics, audience characteristics, communication channel characteristics and spreading effect.After a comprehensive analysis of its communicating characteristics, six development strategies could be summrized as following: collecting a wide range of subjects, enlarging regional influence; looking for measures for a higher level of recognition; enhance service awareness to form a special service mechanism; raising user's ability to master the information; looking for new innovation concept, strengthen marketing promotion; taking fully of the advantages of networks and optimizing web space.With the guide and help of these realistic development strategy,"Sciencepaper Online"will become a comprehensive servicing platform of documentation, information and knowledge and contribute a lot for China's scientific and technological innovation and academic field. |
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